4 January 2015

ALL YOU NEED IS [ANYTHING}, [ANYTHING] IS ALL YOU NEED_C2

I'm sure you have bought something that you thought you needed and you really didn't. I can also claim you've done it during the whole week. So have I. This is because our society nudges us to spend in order to buy and to buy in order to spend.

The people who make this possible are the ones who spend their lives trying to convince you that you can't live without something when you really don't need it: publicists, people who want to sell some product, some brand, some people or their own image.

But advertising is not only in ads and publicity, it's everywhere: when some father or mother is trying to convince his son or daughter to eat broccoli, this person is selling broccoli. We sell a lot of things and ourselves during the day, and we buy (with or without spending money) other things or people.

However, I believe that there is a limit: nobody should abuse of anybody. You can take benefit of somebody, but always with ethical criteria.

As a conclusion, our society makes us be frenetic consumers, and more  often than we are aware, we are lied to with lies that cross the line between what is ethical and what is not. I think it shouldn't be like this, but it is. I honestly hope that it will be different in a couple of decades, but it's not likely at all.

Víctor Domínguez 2B














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